LaQta Decor — Furniture & home decor
The standout piece sells with a scene from home.
A modern furniture store in Hadayek October with its own workshop. We turned a new Facebook page into a virtual showroom that sells each piece through an everyday story, and then into a real showroom at El Rehab Mall.
- Furniture & home decor
- Identity, content, ads
- Since January 2025
What MAHROUS did
From a new page
to a brand with a showroom.
- A consistent gold-and-wood identity
- Story content for the hero piece
- Reels and showroom videos
- The "ask for the offer" message tactic
- Seasonal and discount campaigns
- Contests around live moments
The challenge
Likes are easy;
trust in the piece is harder.
Furniture in the new compounds is crowded with discount showrooms. Demand was there; the hard part was trust in a high-ticket piece seen only on Facebook.
So the page became a showroom for the standout piece: each one shown as the answer to an everyday problem, with no price in the comments. Customers ask by message, so a like turns into a buying conversation.
The customer journey in 3 steps
- 1Premium visual content The piece in a scene from home, not a catalogue.
- 2"Ask for the offer" The special offer arrives by message, so the conversation starts.
- 3Delivery to every governorate From the message to the home, with no distance barrier.
The journey
Six stages,
from idea to showroom.
Each stage had a clear goal; the picture beside it is its real work.
Content types
Six ways
to show the same piece.
Each content type has its own role in the buying journey.
Results
Numbers from the page,
without inflated claims.
- 2,409page likes, organic growth for a store that started from zero
- 416likes on the best reel, with 15 comments
- El Rehab Mallfrom an online page to a real showroom within months
- Every governoratedelivery from the message to the home
Engagement figures from the client's Facebook page at the time of the study.
Designs
Gold and wood,
recognised at first sight.
A selection of the page designs. Tap any design to see it in full.
12 designs
Designs published on the client's page; any price shown is the client's own at the time.
Video
The showroom and the piece,
in sound and picture.
From the showroom opening to a product tour and the identity reel. Tap any video to play it here.
Furniture is not sold on materials; it is sold with a scene from the buyer's life.
More of their work
Start
Have a piece worth showing?
Let's tell its story.
Send us your project idea and we will come back with a way to start.