Elmasria Store × SKY TECH — Computer accessories
From a traditional store to a digital identity that sells.
A store with more than 20 years in Egypt's computer market became an authorised SKY TECH distributor. We unified the identity, solved an ad-account crisis and made AI product content that cuts production cost.
- 20+ yearsin the computer market
- 11,756+page likes
- 4 channelsonline sales
What MAHROUS did
Identity and campaigns,
and content made faster.
- SPEC 01
- Identity and positioning as a SKY TECH distributor
- SPEC 02
- Product and seasonal offer campaigns
- SPEC 03
- AI UGC scripts and videos
- SPEC 04
- On-brand product images from prompts
- SPEC 05
- Ad account recovery
- SPEC 06
- Linking the page to the store and online buying
The challenge
Many products, a fast market,
and one voice needed.
We took over the page of a store with a long history but a modest digital presence, in a crowded accessories market that talks mostly about price.
- A modest digital presence20+ years of history, and a page that did not tell it.
- An ad-account crisisThe business portfolio was restricted after the page moved between portfolios.
- A full renameFrom Elmasria Store to Elmasria Store × SKY TECH without losing the audience.
- A tight production budgetLots of product content without costly traditional shoots.
The journey
Six stages,
from handover to a sales engine.
Content types
Five ways
to show a product in a crowded market.
Each type has a role: attract, persuade, solve, bring closer and fix the identity.
Clear percentages and limited stock for direct conversion.
The Korean strip: 4 switches that save power.
The cooling stand for long study hours.
80-second videos with a fixed character, scene by scene.
Branch, delivery and seasonal posts.
AI
Faster production,
with a steady identity.
- 80 secondsA 10-scene UGC script for the Korean strip, built by breaking down a competitor's script.
- 12 promptsProduct images that keep the character, product and colours in every shot.
- A content stockDesigns reused with different prices and colours without reshooting.
Results
A traditional store
became a distributor brand.
Figures from the client's Facebook page at the time of the study.
- 11,756+page likes, our largest client page
- Restoredad access after the restriction, without a long break
- 4 channelsFacebook, the official store, a backup store and LinkedIn
- A hero productthe smart Korean strip became the brand's signature
Designs
Every product has an angle;
every campaign has a rhythm.
A selection of the project's real designs. Tap any design to see it in full.
14 designs
Archive designs from the client's campaigns; discounts shown were the client's offers at the time, not current offers.
Video
Content that moves,
not just posts.
From the project's original videos. Tap any video to play it here with sound.
In every design the product is the hero; our job is to keep the message clear whatever the category.
Start
Many products?
Let's make them tell one story.
Send us your project idea and we will come back with a way to start.