El Mahdy Language Schools — Private education
A building still under construction, sold before it was finished.
A 20-year-old school in El Marg moving its language section into a new standalone building. We marketed a building with no photos through a construction story and AI cinematic production, and trained the teaching team to carry on by themselves.
- Private education
- Full marketing management
- Since April 2026
Page followers
2776,200+
In about 3 months, with a minimal ad budget.
What MAHROUS did
Full marketing,
and an in-house team to carry on.
- Admissions campaign in Arabic and English
- AI cinematic videos
- A weekly series in the principal's voice
- A publishing charter and standard replies
- Teacher training in filming and editing
- Real classroom content once the year began
The challenge
How do you sell a school
people have not seen yet?
The school was moving from a language section inside an Arabic school to a standalone language school in a building rising from the ground. The challenge had four parts:
- A building with no photosWe were marketing an unfinished building with no real pictures.
- A team that needed training7 to 8 teachers needed roles and training in filming, editing and replies.
- No operating systemNo publishing charter, no standard replies, and parents' comments left unanswered.
- Stronger rivals onlineSchools nearby had a bigger digital presence.
From bricks to the dream
We started from a building site
and took people to the dream.
With no real photos of the building, we told the construction story step by step and completed the picture with AI cinematic production.
The journey
Five stages,
from a dream to the classroom.
Each stage had a goal; the picture beside it is its real work.
What was delivered
Not just content:
an operating system for the school.
- Publishing charterWho posts, who reviews, and rules for filming pupils.
- Standard repliesAn FAQ file for messages and calls.
- Reply policyNo comment is left unanswered.
- Weekly calendarFour stages: surprise, persuade, reassure, decide.
- A trained teamFilming, editing, posting and replies from inside the school.
- Clear hashtagsFixed rules for local and wider audiences.
Content types
Six messages
for a parent who is choosing.
Each content type answers a parent's question.
Results
From 277 followers
to more than 6,200.
followers today, from 277 when we took the page over, in about 3 months with minimal ads
- 20 yearsof school experience since 2006, in one story
- Sold before completionAI-first marketing that is rare in the Egyptian market
- An in-house teamtrained teachers carrying the second season
Engagement figures from the school's Facebook page at the time of the study.
Designs
An admissions campaign
in the school's colours.
A selection of the admissions campaign designs. Tap any design to see it in full.
10 designs
Designs published on the school's page; any figure shown is the school's own offer at the time.
Video
A school seen
before it was built.
AI videos with human review, with voice-over. Tap any video to play it here.
We did not hide the unfinished building; we turned it into a story people followed.
More of their work
Start
Your school deserves
a story told right.
Send us your project idea and we will come back with a way to start.